The purpose or vision of an organisation goes well beyond the product or service that it delivers. It's also more than a mission statement or strategic plan. It answers questions like: "Where did we come from?" and "Why are we here?"

Some may think such existential questions may seem out of place in the running of a corporation. But there is a growing body of thought that suggests knowing your purpose and then aligning the culture, strategies and goals to it can strengthen organisational identity. It can also aid in the decision making process by providing a valued direction for designing, implementing, and assessing organisational changes - a guiding light for change if you will.

Often purpose can be found in the beliefs, values and dreams of the founders of the organisation. The flavour of this purpose will change depending on the economic climate, industry innovation and competitive forces. However we have found that over time, there is something relatively stable and unchangeable about the purpose of an organisation.

There are a number of ways to discover your Organisational Purpose. At Living Business we can tailor make a plan to suits your needs and desired outcomes.

What is your Organisational Purpose? And how can you use it to align and improve your business strategy?

How can we help you to discover and then live out more congruently the deepest aspects of your organisation?